Senior Manager, Digital Analytics and Monetization

About the job

VACANCY REF. NUMBER – MTN-DIG-005-2025

CVs SHOULD BE SAVED IN APPLICANT’S NAMES

Position: Senior Manager, Digital Analytics and Monetization

Level: MTN Level 3H

Function: Digital

Department: Digital Analytics & Monetization

Location: Accra

Reports to: Chief Digital Officer

Job Summary

Provide analytics insights and reports for all digital products and platforms.

Job Context

• Dynamic and highly competitive telecommunication & ICT industry
• Partial outsourcing to third party – ATC
• Highly regulated environment
• Regionalization structure implication
• Diverse Cultural environment
• Group best practices & standards alignment
• Continuous Infrastructural expansion
• Performance driven environment

Job Role

• Lead the implementation of AI use cases such as Customer Churn Prediction, Sentiment Analytics and Product Recommendation.
• Responsible for defining the analytics strategy and roadmap for Digital and defining the company AI strategy to position MTN as a leader in AI.
• AI evangelist responsible for educating the company on AI to ensure teams understand its capabilities, applications, and implications to foster informed decision-making and innovation.
• Work with various departments to identify opportunities for AI-driven improvements and ensure successful implementation.
• Collaborate with IT and Marketing to drive the operationalization of Machine Learning models to drive value.
• Manage the development of customer segmentation models to support Mobile Advertising at MTN Ghana.
• Lead the utilization of machine learning techniques to derive actionable insights and support decision-making processes.
• Manage the integration of new data sources for Digital products and services.
• Work with IT to develop and implement procedures to ensure data accuracy and integrity.
• Accountable for the development and maintenance of comprehensive dashboards and reports to track the performance of digital products and platforms.
• Provide analytical support and regular insights for all verticals in Digital (myMTN, e-shop, ayoba, Chenosis, Mobile Advertising, Digital Services including all RMS and VAS services).
• Provide in-depth analysis of digital product performance, including user behaviour, engagement metrics, and conversion rates.
• Lead the team to conduct advanced analytics, including funnel analysis and customer journey analytics, to identify trends and optimize user experience.
• Collaborate with the UX/UI team to improve user experience by providing actionable insights on user experience and behaviour.
• Drive the development of user journey maps to understand and visualize user interactions with digital products.
• Design and conduct A/B tests and multivariate tests to evaluate the effectiveness of new products or features.
• Stay up to date with the latest AI technologies and tools, evaluating their potential impact on the business and integrating them where appropriate.

Education

• A First Degree in computer science or a business field
• Google Analytics and SQL certification
• Experienced user of Excel, PowerBi and Access

Experience

• Minimum of 3 years related work experience in a digital organization or the digital/analytics department of an organization
• Advanced experience and knowledge of the main digital analytics tools like Google Analytics, Google Data Studio, etc.
• Experience with Digital Advertising is a plus
• Good experience with PowerPoint
• Experience working for a platform business (e.g. e-commerce) is a plus

Competencies

Professional/Technical Competencies:

• Strong knowledge of all main analytics tools and techniques
• Business Performance Management
• Planning and Budgeting
• Stakeholder Relations Management
• Marketing/Digital Marketing
• Understanding of the Digital Ecosystem
• Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
• Knowledge and ability to analyze KPIs and provide detailed reports

Must live the MTN Values of

• Lead with Care, Collaborate with Agility, Serve with Respect, Can Do with Integrity, Act with Inclusion

Must exhibit the MTN Vital Behaviors of

• Complete Candor, Complete Accountability, Active Collaboration & Get it done.

How to Apply

• Qualified applicants should indicate Vacancy Ref no: MTN-DIG-005-2025 as the email subject and ensure that CVs are saved in applicants’ names. Applications without the subject and CVs saved in their names will automatically be disqualified.
• Interested and qualified applicants should send their Curriculum Vitae by 9th January 2026 to: mtnghanarecruitment@mtn.com
• Only shortlisted applicants will be contacted.